Jeff Zalaznick, a partner at Major Food Group, was only slightly more forthcoming about plans for the New York debut of ZZ’s Club, which will feature a members-only Carbone. The restaurant declined to discuss either the application process or the price. The restaurant accepts members by invitation only, for an annual fee, and asks them to commit to at least four reservations annually for a 10-to-12-course kaiseki-inspired omakase menu. Haiku, a private Japanese restaurant in Miami, makes a slightly different calculation. Lee said.īut at certain members-only restaurants, a reservation alone is not enough. “The first thing customers want is access, right?” Mr. ![]() For an annual credit card fee in the hundreds or sometimes thousands, Global Dining Access members can obtain priority reservations at hot restaurants across the United States. The program, he suggested, is just the natural evolution of that furtive $20. He runs the companies’ Global Dining Network, a program that offers a select group of Amex members (Amex owns Resy) access to certain restaurant perks through the reservation platform. “However many years ago, it was slip the host or hostess $20 and bypass the line,” said Alex Lee, the chief executive of Resy and vice president of American Express Dining. ![]() “It’s like winning the lottery to eat at these places,” he added.īut a new generation of tactics have emerged to help would-be diners jump the line, including latter-day concierge services, NFTs granting holders special privileges, members-only credit card perks and private “clubstaurants.” What they all have in common is that they will cost you. “Without over-embellishing, within five seconds basically all reservations are taken,” said Steve Saed, who started #FreeRezy, a free electronic forum where people could swap reservations among themselves. In the pandemic era - with hours cut back in many cases, and a public eager to eat out once again - the competition for tables has reached a frenzied pitch on electronic reservation platforms. Lately, though, it can seem like every restaurant in New York is that kind of restaurant. As long as there have been high-status, celebrity-studded restaurants, there have been people clamoring to get into them, working contacts, making phone calls, greasing palms.
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